My Irregular

Ini nih salah satu kenapa gw sangat benci Indonesia dan TABIATNYA!! sebutin sini pejabat pemerintah yg pernah ke papua sampe pelosoknya!!

org yg gw tau cuman Ir. Soekarno dan Bung Hatta…

Salut untuk storyboardnya citilink!! :D

Tahukah kamu,

Duniaku penuh dengan sejuta rasa kekuatan alam semesta.

Kedua tanganku bergetaran menghapus noda alam hidupku,

Kakiku seakan diam membatu terkena benturan udara yang menyiksa,

Dan kedua mataku yang selalu menutup akan hirauan haru kikuk perjalanan.

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3. Sample posts to share. Make it easy for your supporters to get the word out about the campaign you’re working on: Create sample tweets, or suggested Facebook text, for them to share with their networks. Include those samples in the emails you send out (with your email newsletter service!), and also on the landing page on the website for your campaign. You can also easily install sharing buttons on websites to make that all a one-step process —here’s a sample from an organization on whose board I serve, Women Action & the Media, from their newly-launched action to end gender-based hate speech on Facebook.

Make sure those samples, too, contain a level of emotional resonance that’s going to help those posts travel through folks’ networks. Simply saying “Take action NOW to stop XYZ” isn’t all that inspiring, and doesn’t help people who are new to the issue to engage emotionally. Dig deep into your human spirit, and possibly outside of your neatly-defined messaging frame, to find those messages that touch our hearts, and not just poke at our brains.

2. Metrics tools at the ready. Once the goals are set, it’s critical before the campaign launches to make sure you have all the tools in place to measure potential impact. Here are a few services that I employ:

• Rowfeeder. It’s data, it’s nerdy, it’s reasonably priced, and it’s effective. Rowfeeder captures tweets, and public Facebook posts, containing search terms that you specify. Here’s a tutorial on how to use it.
• Google Analytics or other website measurement tool. You don’t just want to measure the traffic that’s coming to your site (if that’s one of your goals), you want to know where they came from, and what they actually do when they get there. I talked about what I learned from my analytics for Planned Parenthood Saved Me in a recent talk.
• Newsletter services that give you data. Please, I beg of everyone, let the practice of organizations using old-school listserv software to send out emails, or even (gasp!) bcc’ing their membership, die now. I’m a big fan of MailChimp’s pay-as-you-go program for people and groups that don’t send out emails monthly, and I love the data they share. For social change folks, Frogloop’s archive on email marketing best practices is not to be missed.

When working in the world of social change, it’s easy to get excited about a new campaign when we’re inspired by hope or outraged by injustice. But in the scramble to make change happen, we can forget about the tactics and tools that actually help us implement our visions for a better world. Here are three sometimes-overlooked components of digital campaigns that are essential for success.

1. Tangible goals, and tactics to meet them. (cf. “A Plan.”) Seems obvious, right? But many well-meaning groups often paint their goals with broad strokes, like “get the word out about x,” which can be difficult to measure. Or, their goals are so narrow and out of reach (“tell the president of the universe to enact legislation which…”) that they leave little room for casual bystanders to interact with the campaign. That’s perhaps where I see social movements trip up the most. People who already believe passionately in a cause often unwittingly ask newer folks to jump into the deep end of the pool: call their senator, make a donation, more. Those can feel like pretty steep asks on the ladder of engagement, so it’s important to make sure that even in the height of an intense campaign, there’s a mix of content available for people who are at different stages of their relationship with the issue at hand. For more on these kinds of content tactics, check out “How Puppies and Kittens Can Save Your Social Media Strategy.”

Now, back to goals. Try setting three goals that accommodate low, medium and high levels of engagement, and that include ways to measure them. Some examples might be:

• Low: X new people mention us over the course of the campaign.
• Low: Increase the number of likes on our Facebook FB -2.01% page by X%. (A note about using percentages over straight numbers: If your page has 1,000 likes, an increase of 50 new likes might not be that meaningful. But if your page has 50 likes, an increase of 50 new ones may mean the world.)
• Medium: X number of people sharing posts and/or retweeting on Day 1.
• Medium: X number of people contacting a company and demanding a change in action.
• High: X number of people sharing their own stories/creating own mini-campaigns
• High: X people calling their representative and reporting back to us.

Note that quantitative metrics are not the only way to measure what’s happening with a campaign. I also encourage my clients and workshop participants to keep track of qualitative measurements, like an influential person mentioning their work, or other extraordinary moments, to be used in reports and feedback loops. Speaking of metrics…

(via kuntawiaji)

#pfft jleb juga kalo kejadian di dunia nyata… :))